Madison are a household name in cycling, motocross as well as snow and skateboarding. Back in 1977 they recognised the needs within the biking market and right then and there, they decided not just to meet them - but exceed them. Focusing on comfort and technological advancements, Madison have developed anatomic saddles that eliminate discomfort and provide support in the right areas. They also developed eyewear to keep out sun, grit, wind and rain whilst being lightweight and streamlined. Another area they excel in is essential cycle clothing providing comfort and performance. From cycling shorts to pannier racks, saddles, cycling bib shorts and glasses, Madison have developed a wide range of products specifically for the cyclist's every requirement. It is because of their dedication to researching and improving that they have come so far from their humble beginnings 30 years ago to a leading UK brand.