Selle Italia have been leading the way in race saddle design for decades. They were founded in 1897 outside Milan, in the village of Corsico, to make saddles for everyday bicycles. When cars became more common in Italy, in the 1970s, Selle Italia became more focused in new construction techniques and product innovation for high end cycling saddles. They use their extensive experience and feedback from some of the world's top riders to continue to innovate. Excellence, comfort and design are of primary importance to Selle Italia and they apply these principles to everything they create from saddles to bike accessories and parts.