PowerBar was created by athletes, for athletes. We started PowerBar to help athletes reach their goals by providing nutrition tools for optimum athletic performance. All of our products are backed by decades of leading edge sports nutrition science and innovation and always live up to our highest standards. We aim to meet the nutrition and energy needs of all athletes, from world-class champions and dedicated amateurs, to beginners and those who just want to improve. We believe that when you push yourself harder, you get stronger. And in order to gain that strength, you need the right energy to push through boundaries, to see what you're made of. You're Stronger Than You Think.