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  • BIKE BUILDER

    CUSTOMISE YOUR BIKE, YOUR WAY

  • YOUR PERFECT BIKE. CUSTOMISE FROM THOUSANDS OF OPTIONS.

  • Our unrivalled, easy to use customisation process allows you to create your perfect bike. Finish your custom bike your way from a huge range from the world’s best component brands or choose from expertly pre-selected recommendations. The choice is yours.

    Build Your Perfect Bike: Aero Bikes | Road Bikes | Gravel Bikes | Electric Bikes | Hybrid Bikes | MTB Bikes


  • YOU DECIDE THE DESIGN, WE CREATE THE BIKE.

  • CustomColour allows you to get creative with your bike within BikeBuilder - changing colours, adding gradients or mixing fades for a design that suits you. Every CustomColour bike is hand-painted in the UK by our team of professionals.

    Be bold and bright or stealthy as you like. Your Bike. Your Way.


  • ONE BIKE. ONE MECHANIC. HAND ASSEMBLED & TUNED IN ENGLAND.

  • Your bike is lovingly built by hand in the Ribble Valley with the same attention to detail that your mechanic gives to the race winning bikes of the Ribble Pro Cycling race team. All stages of your custom bike build are carefully overseen in the UK.

    Build Your Perfect Bike: Aero Bikes | Road Bikes | Gravel Bikes | Electric Bikes | Hybrid Bikes | MTB Bikes


  • PERSONAL SERVICE. AWARD WINNING BIKE RANGE.

  • We help you create the right bike with the right spec and the right kit. Your custom bike is tailored for your budget whether you’re riding your first sportive, commuting to work or seeking a podium finish. Your bike comes direct from us with a three-year frame warranty.